Freedom and Purpose through Entrepreneurship with Ray Gillenwater | Stronger Is Better Podcast #6
In this episode of the Stronger Is Better Podcast, Nick Delgadillo sits down with Starting Strength Gyms founder Ray Gillenwater for a wide-ranging conversation about entrepreneurship, vision, and the founding story of Starting Strength Gyms. Ray shares how his experiences in tech, corporate leadership, and global markets led him to Starting Strength—and why strength training is at the core of building better people, teams, and businesses.
They explore the parallels between barbell training and business operations, discuss lessons from launching a franchise, and highlight the power of doing hard things. From his time at BlackBerry to the launch of Starting Strength Gyms, Ray’s story offers valuable insight for entrepreneurs, coaches, and anyone seeking freedom through ownership.
00:00 – Intro: Ray returns to the podcast 00:44 – Ray’s background in tech and telecom 02:20 – First encounter with Starting Strength 04:50 – Discovering the program, contacting Rip 07:00 – Attending his first seminar and injuries 08:20 – Starting Strength retail vision emerges 10:24 – Franchising vs affiliation 12:42 – How the response to COVID tested the franchise 14:59 – Corporate vs mission-driven business 16:35 – BlackBerry in Southeast Asia 19:30 – Sales tactics and incentive alignment 23:19 – Launching BlackBerry Money, ahead of its time 27:30 – What went wrong at BlackBerry 30:00 – The draw of Starting Strength 31:35 – Bullshit in the corporate world 33:00 – Rip’s influence and brutal honesty 34:15 – Returning to the franchise—lessons learned 36:04 – Coaching gym owners like lifters 38:49 – Business fundamentals mirror training 40:26 – Product, people, and solving real problems 44:42 – Technical expertise vs human connection 48:30 – How to help the runner, the skeptic, anyone 52:46 – Weekly habits and business levers 54:20 – Vision, strategy, and scalable simplicity 56:34 – Why the culture makes it all work 57:37 – Hard physical effort = quality people 1:01:25 – Franchising done the right way 1:03:31 – Humility, hardship, and growth 1:06:35 – Closing reflections on freedom and purpose
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🔗 Brought to you by www.startingstrengthgyms.com 🎧 New episodes every other week on YouTube, Apple Podcasts, and Spotify 📩 Send feedback or questions to: podcast@ssgyms.com
Fat loss, muscle gain, and building the right house.
There is a plethora of inaccurate online information, mostly about losing fat or gaining muscle. These two processes are far simpler than the Internet would have you believe. Mind you, simple does not mean easy. Most of the advice you will find on the subject provides overly complex, hyper-specific solutions to sell you on their process. They usually cite things such as six weeks of progress or, in a few cases, 12 weeks of progress from previous clients. It’s essential to understand first that anything that can be done in 6 or 12 weeks can be undone in the same amount of time by simply stopping whatever you were doing for those 6 or 12 weeks. This process is not quick. A person does not get fat in 6 or 12 weeks, and they do not get fit in 6 or 12 weeks either.
So, what is the reality of fat loss and muscle gain? Let’s start with the process of muscle gain. On average, it is considered generally healthy to gain 1 LB of mass per week, total mass, not just muscle mass. The idea that you can gain only muscle mass is as incorrect as that of the idea that you can lose only fat mass. Understanding your body’s composition is key. Lean mass is the priority for body composition, and our goal is to skew changes in favor of lean body mass, but it is impossible to make gains and losses in one category entirely.
This reality is woefully understated in most Internet conversations.
So, how do we skew weight gain to be muscle mass predominantly?
Hypertrophy is misunderstood and misrepresented.
The process of gaining muscle mass, or hypertrophy, is commonly divided into two categories. The first is sarcoplasmic hypertrophy, and the second is myofibril hypertrophy. Sarcoplasmic hypertrophy is an increase in the fluid-filled spaces surrounding the muscle. This is the pump so often discussed. The body’s ability to retain muscle fluid in the spaces around the muscle causes the muscle to appear more swollen and voluminous. Hypertrophy training that targets this is often higher repetition and lighter weight. Notice that nothing about sarcoplasmic hypertrophy includes the growth of new muscle fibers. Pumped muscles are big, puffy muscles that lose their volume within 2 to 3 hours.
Myofibril hypertrophy is muscle growth that occurs when the size or number of muscle fibers is increased. This is the growth of new muscle or the increase in the size of existing muscle. We must remember that myofibril hypertrophy is the goal in almost every scenario in which we are discussing increases in muscle mass strength or performance. And furthermore, it seems unlikely that either category of hypertrophy can be trained independently.
Either way, hypertrophy is primarily driven by increased mechanical tension. This term refers to the force exerted on your muscles during a workout. It’s essential to understand that the word ‘increased’ is the focus of this statement. If you want to grow bigger muscles and currently squat 100 lbs, you cannot do this any other way than by increasing the weight, volume, or frequency with which you squat. Since time is limited and you cannot take your five sets of three up to 20 sets of three without spending hours in the gym, increasing volume in a single session is not reasonable.
Your body requires recovery to adapt to the stress you apply in the gym. The positive changes you want from strength training are realized in the time between sessions when you are recovering from training. It’s the choices before and after the training session that determine the outcome of the training.
Since we only have three to four viable training days in a week, you cannot increase the frequency with which you squat to any significant degree due to the need for recovery between training days. This leads to only one reasonable method of applying a muscle growing stress that will force your body to adapt, and that is increases in intensity. For this reason, we drive adaptation by increasing the load on the bar.
Of course, there is a little bit of nuance here in that some volume or frequency increases can be done in some lifters before the load is increased as a method of reducing the frequency at which the load is increased to accommodate stress. Those are a lot of words to say a very simple thing. No one expects you to add 5 lbs every session forever. This is why we have changes in programming. As a novice, you only need 24-48 hours between training sessions to recover. As your training level advances, more time is required to recover from the training, so we adjust the program to keep some of the stress but not overtrain and regress. This is done by manipulating the program to accommodate recovery needs.
Building the house.
So now we have established the train of logic that leads us to how we increase muscle mass. Heavier weights must be lifted to some extent, and frequency and volume can be adjusted to accommodate these increases in heavier weights. The question becomes, how do we continue to increase these weights and build muscle mass? The answer is calories.
Calories are the fuel that powers your workouts and supports muscle growth. If you’re not consuming enough, your body won’t have the energy it needs to build muscle effectively.
You are building a house. Your training is the metaphorical architect and training determines what your house looks like. Without the architect, you have a lot with a haphazard pile of bricks dumped with no direction or plan. When you walk into the gym for the first time and do your Novice Linear Progression, you are laying the foundation for building your house. The Novice Linear Progression is a training method that focuses on increasing the weight you lift in a linear fashion, usually every session or every week, to build a solid foundation of strength and muscle.
Your intermediate training constitutes the framing, the electrical, the plumbing, the drywall, and the bricks stacked along the outside by which your house will weather every storm that comes its way. Calories are the workers with which the house is built. If you do not have enough workers to build the house, the storms you endure will tear it down faster than you can build.
A great example of this is someone who is training to run an ultra marathon during strength training. Excessive conditioning work is catabolic- it breaks things down. It costs you calories and thereby costs you recovery assets. If you have barely enough workers, the process will be laborious and take longer. Conversely, if there are too many workers, many will be found sitting idly on the curb, taking up space and completely useless. These excess workers are your body fat.
The challenge is knowing how many workers you need to build this house. Since it is always better to have a few more than a few fewer, we often tell you that it’s OK to gain a little fat while building muscle. After all, when the project is finished or near completion, you can start firing the useless workers.
My metaphor is bloated, but the point, I believe is clear. If you want to fuel your training and build muscle, you must eat enough food to support your growth. Whether you’ve realized it or not, you wish for thicker, denser, firmer muscles that produce force efficiently. To make this happen, you need high-intensity training and a small excess of calories that support the increases in intensity that are a part of your planned progression towards a stronger version of yourself. Planned progression refers to a structured training plan that gradually increases the intensity of your workouts over time, leading to continuous muscle growth.
So now that we’re in unanimous agreement on the process of gaining muscle and we don’t have to beat this horse any further beyond the grave. We can discuss the process of losing fat. Luckily, this process is far less controversial.
Losing the extra body fat-
There is only one way to lose fat that is proven to work every time it is applied, regardless of who it is applied to and the circumstances in which it is used. That method consumes fewer calories than your body burns through its metabolic process. Unfortunately, this results in muscle loss as well. So, the more important conversation is how you maintain your hard-earned muscle and strength while losing the useless adipose tissue acquired during the hypertrophy process. This requires a high-protein diet and consuming fewer calories than your body needs to maintain its current total mass. Continuing to lift at a high intensity while eating less food than your body needs is difficult, and the weight on the bar will inevitably go down unless you are starting from the point of extreme obesity.
Training has to be modified from session to session to keep the intensity high and avoid injury. Reps per set might need to be reduced as your ability to produce force will diminish quickly because your calories are lower. You literally do not have the ability to sustain the training you did to get stronger. For inexperienced or poorly educated coaches, this results in plans of lighter weights for higher reps, which is literally the opposite of what you need. Remember, we already established that heavy weights build and maintain hypertrophy, and higher reps for lighter weights are just “the pump”. It’s going to be hard to lift heavy when you feel like you do not have the energy to do it, but that’s the point. Easy is sitting on the couch watching The Price is Right. Easy doesn’t work. You need to maintain the muscle you have built so that it can drive your metabolism when you’re not in the gym and burn the calories stored as adipose tissue. You need to fire those useless workers, but not the ones that are actually doing their job effectively.
Insert DOGE reference here.
This is the point that we want to drive home. Your muscle mass is one of the main determiners of your metabolic needs. A higher muscle mass requires more calories. Therefore, you can lose weight quicker if you have more muscle than you could when you have less muscle. This is why you need to get strong first. Eating in a calorie deficit is much more challenging if you need very few calories. While it is tough to hear for some people, getting bigger is essential to getting leaner because you are most likely not over-fat as much as you are under-muscled. Losing weight is not the concern of a novice and likely not the concern of an early intermediate lifter. If you consumed an excess of calories during your novice phase (and you definitely should) and you took your squat from 100lbs to 300lbs, you simply reduce the caloric intake slightly at some point during your intermediate training. The increases in strength will slow. The programming will adjust to compensate. Now, you need to figure out what you need to eat to maintain your current strength and start slowly losing fat. This is usually a very small change in diet. Remember, small changes got you bigger and stronger. Small changes will get you leaner. You need to think in terms of months to a year, not weeks. Over time, with consistent calorie intake, your lean mass will continue to increase, and your fat mass, the useless workers hanging around on the curb, will realize they aren’t getting paid any longer. They will leave, and you will be left with a very efficient crew that continues to put in small amounts of maintenance work to keep your new house in order.
What does it all mean?
In the end, building the body you want is not about chasing hacks, shortcuts, or Instagram miracles. It’s about understanding the simple, unsexy truth: consistent heavy training, enough food to fuel that training, and the patience to let time do its work. You build the house brick by brick, training session by training session, meal by meal. You don’t tear it down halfway through because progress isn’t happening fast enough — because it never happens fast enough for the impatient.
Strength first. Then the muscle. Then leanness. That’s the order.
Not the other way around. Not all at once.
Get strong, get big, and then get lean — by maintaining the strength you earned.
Stop looking for a better way. This is the way. Now get to work.
Mike Baird approaches his 70s with more vigor than most, having built substantial strength despite a history of cardiac procedures including triple bypass surgery and an aortic valve replacement.
His three-year commitment to barbell training at Starting Strength Dallas has transformed not just his recovery capacity but his entire physical presence. This visible transformation even prompted a customer to mistake him for the bouncer rather than the bartender, a compliment Mike cherishes.
Grit and Resilience with Mike Kelly and Alex Ptacek | Stronger Is Better Podcast #5
In this episode of the Stronger Is Better Podcast, host Nick Delgadillo speaks with Alex Ptacek, Head Coach at Starting Strength Chicago, and his trainee Mike Kelly. Mike shares the gripping and ultimately inspiring story of suffering a catastrophic quad injury—followed by multiple surgeries, setbacks, and an unwavering commitment to recovery. Alex and Mike detail the coaching, rehab, and mindset needed to not only recover but hit PRs after the injury.
This episode is a masterclass in first principles thinking, coaching accountability, and what’s possible when grit meets process. Whether you’re a coach, trainee, or recovering from injury yourself—this one is not to be missed.
00:00 – Intro and guest introductions 01:15 – Alex’s background and entry into coaching 04:55 – Mike’s long training history and CrossFit roots 07:00 – Mike’s first serious injury and how it led to Starting Strength 11:00 – The value of strength and discovering Rip 17:30 – Injury mindset, aging, and training smarter 27:00 – The squat injury and ambulance ride 34:10 – First surgery and complications 42:00 – Training with only one functioning quad 49:00 – Re-injury and second surgery 1:04:50 – Tourniquet bruise, setback, and third surgery 1:14:00 – Training mentality and persistence 1:21:00 – Running again—why movement matters 1:26:00 – Final thoughts: gratitude, recovery, and moving forward
Goals and Balance – A Woman’s Perspective with Erin Spiva | Stronger Is Better Podcast #4
In Episode 4 of the Stronger Is Better Podcast, Nick Delgadillo sits down with long-time client and friend Erin Spiva to discuss six years of consistent barbell training, lessons learned, and how strength carries over into real life, including hobbies like pole fitness.
Erin shares her journey from getting started to becoming a client who trains with purpose and balance. They dive into training as a woman, programming adjustments for neuromuscular efficiency, nutrition habits, the myth of “bulking up,” chin-ups, and what happens when you pair heavy lifting with pole sport. A practical episode that demonstrates how strength makes everything better.
Timestamps: 00:00 – Intro: Meet Erin Spiva 01:20 – Why Erin’s perspective matters 03:23 – How training women is (and isn’t) different 05:41 – Neuromuscular efficiency: men vs. women 08:28 – Programming fix: switching women to triples 11:46 – Women grind better: fatigue vs. recruitment 13:52 – Erin’s early lifting history 16:09 – Initial numbers, form struggles, and flexibility 17:46 – Weight trends over the years 18:54 – “Looking better” vs. health: what people really want 22:05 – Why women won’t “accidentally get bulky” 24:43 – Aesthetics vs. capability 26:52 – Cutting while training: Erin’s real numbers 27:55 – Simplicity in programming & new variations 30:36 – Dimmell deadlifts, press goals, and load manipulation 32:53 – Erin’s training progression & consistency 34:00 – Current mindset walking into the gym 35:37 – Lifelong strength: different goals at every stage 37:52 – The importance of balance & sustainable goals 40:09 – How Erin builds habits & sustainable systems 41:44 – Her weekly food prep: protein, grains, & travel chicken 42:50 – Accepting who you are and building around that 44:32 – Early goals: 315 deadlift & chin-ups 47:21 – Tradeoffs: could be stronger, but at what cost? 49:33 – How Erin got her first chin-up 52:29 – The progression: from holds to full reps 53:32 – Training balance and why pole fitness clicked 56:07 – What pole class is like—and who should try it 59:31 – How Erin found pole sport 1:01:18 – How strength helps with skill acquisition 1:03:30 – Why pole felt easier thanks to barbell strength 1:04:40 – Don’t spin your wheels: lift real weights 1:05:11 – Why Erin should start a practical nutrition blog 1:06:13 – Her no-brainer food strategy 1:07:46 – How much technical nutrition matters (or doesn’t) 1:08:52 – Progress is simple: consistency over perfection 1:10:00 – Helping parents get stronger without barbells 1:13:42 – Final advice to women thinking about lifting
Brought to you by www.StartingStrengthGyms.com New episodes every other week on YouTube, Apple Podcasts, and Spotify Send feedback or questions to: podcast@ssgyms.com
Stop the Bar Rolling in Your Press: The Pinch Grip Method
The press becomes unnecessarily difficult when the bar rolls back in your hands, creating mechanical disadvantage and discomfort at heavier weights. Coach Jordan Burnett from Starting Strength Dallas demonstrates the practical “pinch grip” technique that keeps the bar properly positioned over the wrists.
Rather than constantly fighting to keep your wrists straight, this simple adjustment uses targeted finger pressure to secure the bar exactly where it should be. Even lifters who have struggled with proper bar position can immediately implement this technique to make their press more efficient and effective.
From Fearing Frailty to Deadlifting 112 lbs | Stronger Bones, Better Life
At 69, Jackie Hogan had never touched a barbell. She was faced with worsening back pain, osteopenia and worried about becoming frail. After watching her best friend’s transformation at Starting Strength Memphis, Jackie decided to try it herself.
Starting with just 42 pounds, Jackie has more than doubled her deadlift to 112 pounds. Now, she moves her own bench press equipment, climbs ladders confidently, and lifts garden statues without asking for help. All this while addressing her bone health through strength rather than medication.
Building Starting Strength Gyms After Years in Manhattan Basements
Brent Carter spent years training clients in windowless Manhattan high-rise gyms until opportunity called him back to Texas. He faced a choice: start small in a garage or commit fully to the Starting Strength Gyms franchise model.
Despite opening Starting Strength Dallas in 2019 and facing closure just six months later, his gyms are thriving because of the community they created. Today, Brent surrounds himself with humble, determined people tackling difficult but important work together, fulfilling his mission of building stronger communities through effective strength training.
One of the most common questions that people have about programming revolves around doing and improving strength in the overhead press. In this episode of the Stronger is Better Podcast, Nick goes deep on the press, why it’s good for you, and how to program it long term.
Programming the Overhead Press – Novice to Advanced | Stronger is Better Podcast #3
Programming the Overhead Press – Novice to Advanced on YouTube
In Episode 3 of the Stronger Is Better Podcast, Nick Delgadillo dives deep into press programming—how to build a strong, pain-free, and consistent overhead press.
Drawing on years of coaching and real-world experience, Nick explains why the press is uniquely difficult to progress, how to apply the right amount of stress, how to avoid common mistakes, and when to evolve your programming beyond novice LP.
Whether you’re stuck at a plateau or just want to get jacked shoulders and bombproof joints, this episode gives you a full roadmap.
If you have topic ideas or questions for the podcast, please submit them to podcast@ssgyms.com.
Jordan was once a 140-pound guy who was frustrated with fitness advice that went nowhere. One day he Googled “simple strength training program” and found Starting Strength.
Within months, friends noticed his physical changes and how differently he carried himself. This transformation inspired Jordan to pursue becoming a Coach. His path wasn’t straightforward- he started by coaching friends, then later left his secure desk job and endured the
limitations of working at big box gyms before finding Starting Strength Dallas. Now, surrounded by Members who feel like family, he’s turned his passion into a profession that rarely feels like work.