OUR STORY

Bringing Starting Strength to the Mainstream

With Hundreds of Thousands of people in major cities across the US already doing the program, the opportunity for a gym franchise was clear. We are a self-funded company with no external shareholders and we are committed to growing this company in a sustainable, ethical way that benefits everyone involved: Members, coaches, gym owners, employees, vendors, and the author of Starting Strength Mark Rippetoe.

THE STARTING STRENGTH METHOD

It Works for Everyone, Every Time - Guaranteed

We Are Not Like Other Fitness Brands

Existing demand with 10k+ website visitors from most major cities.

Minimal parking requirements - up to 12 spaces per 90 minute session.

Complementary to other boutique fitness concepts.
We do strength, they do conditioning.

No term contracts - members stay for the results.

Starting Strength is in Demand

We Are the Biggest Strength Training Brand in the World

2 Million

Number of USA website hits in 2022 to startingstrength.com

40 Franchise Gyms

Purchased to date

6.6 Million

Number of views in 2022 on YouTube

750 Thousand +

Strength training books sold

GYM FEATURES

Everything You Need to Offer Strength Training and Nothing More

No Treadmills, Bosu Balls, Fads, or Gimmicks

No Sales Desk

Our gyms are for training, not selling. There’s nothing to get in the way of your coaches and clients having productive and efficient training sessions.

Custom Made Platform

Our custom power rack and platform stations provide clients with a safe and uncluttered training area that has everything they need and nothing more.

Custom Equipment Line

Personal training with our specially unique equipment designed by the creator of Starting Strength, Mark Rippetoe.

World-Class Coaches

Trainees will learn from the best. The Starting Strength Coach Credential is the most advanced in the Industry.

Digital Logbook App

Each trainee gets access to our digital logbook app that is custom designed for Starting Strength Gyms. The 65" flat screens in the gym's lobby display logbook data for each trainee in the current and upcoming group training session. The TVs also display gym-wide and franchise-wide PRs.

Gym Operations

Our 100+ page gym operations manual, gymOS, is a detailed guide that helps franchise owners run every aspect of their business as effectively as possible, with the best software tools available for small business management.

THE PROCESS

How to Become a Franchise Owner

Learn about our culture

Read about our values to ensure that they align with your own.

Request information

Submit your information in the form below to schedule an introductory call.

Review our FDD

Read our Franchise Disclosure Document to fully understand the business.

Apply to become a gym owner

Request a Confidential Franchise Application.

Franchise agreement

Sign on, start your Real Estate search, and apply for financing.

Support and Resources FROM OUR TEAM OF EXPERTS

We Will Guide You Through the Process

Real Estate Selection

We combine web traffic data from startingstrength.com with local market data mapped to our target demographic to determine where potential trainees live and work in your city.

Financing Options

We can provide input and resources on financing options based on your specific financial situation.

Build-out Guide

Our build-out guide is maniacally detailed to ensure that every gym adheres to strict standards of performance, quality, and aesthetics. Our build-out team will guide you, or your project manager, through the process.

Recruiting

People are the most important part of our business. We'll help you determine what characteristics to look for in candidates and how to promote job openings locally to attract the best talent.

Pre-Sale and Grand Opening

Our franchisee success team will guide you through the pre-opening marketing process to attract high quality prospective members to your gym.

Custom Software

STRONGER IS BETTER

Learn More About Owning a Starting Strength Gym

Starting Strength Gyms and The Starting Strength Method

The importance of strength to health and fitness is now a mainstream topic. Doctors, the CDC, and popular culture have caught up to the idea that being physically capable, resistant to injury, and harder to kill, means being strong.

Simple, Hard & Effective. How Starting Strength Gyms Are Designed

The Co-Founders of Starting Strength Gyms explain what technical, design, and overall experience decisions were made when the concept for Starting Strength Gyms was originally created.

How to Open a Starting Strength Gym

Learn from siblings and Co-Founders, Ray, Ben, and Jen Gillenwater how to open a Starting Strength Gym.

REQUEST INFO

Inquire About Gym Ownership

First Name *

Last Name *

Phone Number *

Email*

Net Worth*

Are you a Starting Strength Coach?

Do you have experience managing a business?*

How many gyms do you want to open? *

Ideal gym location(s)?*

When do you want to open a Starting Strength Gym?*

Thank you! We’ll be in touch soon.

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(208) 314-1924

*STARTING STRENGTH GYM FRANCHISES ARE AVAILABLE TO QUALIFIED PROSPECTIVE FRANCHISEES ONLY IN CERTAIN STATES. STARTING STRENGTH GYMS WILL NOT OFFER OR SELL A FRANCHISE UNLESS REGISTERED (OR EXEMPT) IN THE STATE WHERE THE PROSPECTIVE BUYER RESIDES OR WHERE THE FRANCHISE WILL BE LOCATED. THIS OFFER IS NOT BEING DIRECTED TO ANY RESIDENT OF THE FOLLOWING STATES OR ANY STATE, PROVINCE, COUNTRY, OR JURISDICTION WHERE STARTING STRENGTH GYMS IS NOT CURRENTLY REGISTERED TO OFFER OR SELL, UNLESS OTHERWISE QUALIFIED OR EXEMPT:

California, Connecticut, Illinois, Maryland, New York, North Dakota, Rhode Island, South Dakota, Washington

THE INFORMATION ON THIS WEBSITE IS NOT AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY A STARTING STRENGTH GYM FRANCHISE. AN OFFER TO BUY A STARTING STRENGTH GYM FRANCHISE IS MADE BY FRANCHISE DISCLOSURE DOCUMENT ONLY. Florida Ad. ID No. BF52541.

The Only National Franchise That Offers Strength Coaching Exclusively